Trade Mark Attorneys
The Trade Marks & Copyright Team
Trade Mark Attorneys: Secure, Enforce, and Maximise Your Brand Value
Who are Stratagem’s Trade Mark Attorneys?
Need to protect your brand, stop copycats, or expand into new markets? Stratagem’s trade mark attorneys help businesses secure, enforce, and maximise the value of their brand assets — from logos and product names to packaging, digital content, and trade dress. With strategic, commercially focused advice, we ensure your brand is protected across jurisdictions and ready to support long-term growth.
Our dedicated team includes six trade mark professionals with deep experience across private practice and in-house roles. Their sector expertise spans pharmaceuticals, consumer goods, and technology — and their advice is shaped by years of experience managing trade mark filings, oppositions, infringement cases, and portfolio strategy on a national and international scale.
You’ll benefit from a collaborative, proactive approach. Our team works seamlessly to solve complex brand challenges, protect reputation, and embed IP into your broader commercial strategy. Whether you're launching a new brand, entering new markets, or defending your identity against infringers, our attorneys provide practical, outcome-driven support every step of the way.
Meet the trade mark experts behind our brand protection services. Explore their backgrounds and sector knowledge below.
What Do Trade Mark Attorneys Do?
Trade mark attorneys help you protect the distinctive elements that make your brand recognisable, valuable, and defensible. Whether you’re launching a new brand, expanding internationally, or defending your reputation against copycats, they provide the legal and strategic guidance to keep your brand secure.
At Stratagem, our trade mark attorneys support clients throughout the entire brand protection lifecycle:
Trade Mark Filing & Registration – We register trade marks in the UK, Europe, and globally — securing names, logos, packaging, and more to give you exclusive rights and peace of mind.
Portfolio Management – Your brand evolves, and so should your trade mark strategy. We manage and optimise portfolios to reflect business growth, acquisitions, and market entry plans.
Dispute Resolution & Oppositions – When conflicts arise, we represent your interests in opposition and cancellation proceedings — defending your trade mark rights with clear, strategic advice.
Brand Protection & Enforcement – From online infringement to counterfeit goods and domain name disputes, we help businesses proactively protect brand integrity and enforce their rights.
Commercial & Strategic Advice – We advise on trade mark clearance, brand expansion, licensing, and monetisation — ensuring your brand works harder as a commercial asset.
With deep experience across sectors like pharmaceuticals, consumer goods, and technology, our attorneys offer advice that’s not only legally robust but commercially aligned. Whether you’re scaling a startup or managing a global portfolio, we help you protect and grow your brand with confidence.
Why Trade Mark Attorneys Matter
Trade mark attorneys play a critical role in helping businesses protect one of their most valuable commercial assets — their brand. A registered trade mark doesn’t just safeguard your name or logo; it protects customer trust, market reputation, and long-term brand value.
Unlike many other assets that depreciate over time, trade marks can grow in value — but only if they are properly secured, maintained, and enforced.
Without expert guidance, businesses may face significant risks. These include registration issues, opposition from third parties, or the inability to take action when competitors mimic their branding. Trade mark attorneys provide the expertise to avoid these pitfalls.
They ensure your marks are correctly filed across key jurisdictions, identify and mitigate conflicts before they escalate, and help you enforce your rights against infringers — whether online or in physical markets.
At Stratagem, our trade mark attorneys go beyond legal protection to deliver commercially focused brand strategies. From navigating opposition proceedings and tackling online brand misuse, to advising on licensing opportunities and global portfolio management, we support every stage of your brand’s journey.
Our team works closely with you to ensure your trade marks are not only protected, but also aligned with your business growth, investment goals, and market expansion plans — giving you the confidence to build and scale with a strong, defensible brand identity.
How is Work Allocated Across the Team?
At Stratagem, we allocate work based on your industry, the complexity of your trade mark needs, and the strategic expertise required. Our priority is to give you a seamless, consistent experience — which means when you begin working with one of our trade mark attorneys, we aim to maintain that relationship for the long term.
As your needs evolve or your workload increases, we may introduce additional team members to support you — particularly where specialist insight or faster turnaround is required. Any transitions are handled collaboratively, with your original attorney remaining closely involved to ensure continuity, strategic oversight, and the high-quality service you expect.
Addy Bridger
Senior Attorney
Jess Chee
Trade Mark Trainee
Grace Mok
Managing Attorney
Can I Recommend Your Team to a Colleague?
Absolutely — and we’d be delighted. Many of our new relationships begin through referrals, and we take great pride in earning the trust of those we work with. If you know a colleague, partner, or fellow business leader who could benefit from strategic trade mark advice, we’d be happy to help them protect and grow their brand with confidence.
Download Our Handy Fact Sheets
Need a quick reference? Our fact sheets offer clear, practical overviews of our core services: IP strategy, patents, trade marks, and legal support. They’re ideal for sharing with your wider team or keeping close when planning your next steps.
Let's Talk
Contact us today for clear, commercially focused support from our lawyers, in-house solicitors and senior attorneys.
Tel: +44 (0)1223 550740
FAQs about Trade Mark Attorneys
How do you become a Trade Mark Attorney?
To become a trade mark attorney in the UK, the first step is completing a university degree — in any subject, although a background in law can be helpful. This is followed by on-the-job training at a trade mark firm or within an in-house legal team, alongside two stages of professional exams focused on UK trade mark law and practice.
While the exams are UK-centric, modern trade mark attorneys must also be familiar with international IP systems, particularly in key jurisdictions like the EU, US, China, Australia, and Canada.
Find out more about the qualification process on the Chartered Institute of Trade Mark Attorneys (CITMA) website.
What does a typical career path look like for Trade Mark Attorneys?
A career as a trade mark attorney combines legal knowledge with commercial insight and a strong understanding of branding. Over time, they build experience in areas like brand clearance, portfolio management, enforcement, and global strategy.
At Stratagem, our trade mark attorneys are encouraged to develop specialist expertise in sectors that match their interests, whether that’s pharmaceuticals, consumer goods, or tech. Ongoing training and staying ahead of evolving case law is essential — but just as important is the ability to turn legal complexity into practical, business-focused advice. That’s what makes a great trade mark attorney.
Explore how we tailor IP strategies for business success.
When should I speak to a Trade Mark Attorney?
As early as possible — ideally before you settle on a name. Many businesses become attached to a brand name or product nickname that later proves difficult or even impossible to register. A trade mark attorney can help you assess the viability of potential names before you invest time, budget, or brand equity in the wrong direction.
At Stratagem, we provide early-stage advice to help shortlist names with strong legal potential and avoid those that carry risk. Our support includes strategic brand protection using trade marks, copyright, and designs — as well as guidance on online brand registries, domain name conflicts, company name disputes, and customs enforcement strategy.
If your business plans to expand internationally, we’ll also guide you through the complexities of global trade mark systems, ensuring you secure robust, cost-effective protection in key markets.
Find out how our trade mark services can support your business.
Let’s Talk About Protecting Your Brand
Need expert support from experienced trade mark attorneys? Whether you’re registering a new mark, defending your brand, or scaling internationally, our team provides strategic, results-focused advice to protect and grow your brand.
Don’t wait to secure your brand. Book a free consultation with a trade mark attorney today and take the first step toward stronger protection and growth.
Tel: +44 (0)1223 550740
Addy Bridger
Senior Trade Mark Attorney
Professional Background
Addy is a senior trade mark attorney with a background in biochemistry, bringing over 15 years of experience in trade mark protection and enforcement across a diverse range of industries. Qualifying as a trade mark attorney in 2009, she has a particular focus on advising clients in the pharmaceutical and biotech sectors.
After earning an honours degree in Biochemistry, Addy went on to complete an MSc in the Management of Intellectual Property Law at Queen Mary University of London. Before joining Stratagem, she gained valuable experience at a private practice in Bristol and spent a year in Osaka, Japan, working for a large IP law firm.
Specialisms
Addy’s expertise covers all aspects of trade mark practice, including:
- Trade mark clearance, filing strategies, and prosecution
- Portfolio management
- Brand management
- Contentious IP matters
- Pharmaceutical trade marks
- Trade mark strategy
Qualifications
- BSc (Hons) Biochemistry – Kingston University
- MSc Management of Intellectual Property Law – Queen Mary University, London
- Professional Qualifications – Chartered Institute of Trade Mark Attorneys (CITMA)
- Memberships – CITMA and Pharmaceutical Trade Mark Group (PTMG)
Why Stratagem?
Addy is passionate about working with the innovative businesses that Stratagem supports. She thrives on helping clients navigate complex trade mark challenges and achieve the best commercial outcomes.
At Stratagem, she enjoys the role of an external, in-house counsel, working closely with clients to truly understand their businesses. This hands-on approach allows her to provide tailored strategies that not only protect brands but also strengthen them for the long term.
Beyond Work
When she’s not advising on trade mark protection, Addy leads a busy family life looking after her two children. She also enjoys keeping fit, playing netball, and combining countryside dog walks with the occasional visit to a country pub.
Get in Touch
Connect with Addy to discuss how she can support your brand’s trade mark strategy.
Tel: +44 (0)1223 550740
▼Scroll down for more
Jessica Joann Chee
Trade Mark Paralegal
Professional Background
Jessica has over five years of experience in trade mark law and a strong track record in brand protection. Her early career focused on tackling counterfeit goods - an area where she developed a sharp eye for identifying risk and enforcing rights. A standout moment was helping to dismantle a major organised crime network distributing fake products, which led to the seizure of a large volume of counterfeit goods.
Before joining Stratagem, Jessica worked with clients across a variety of industries, giving her a solid grounding in intellectual property law. She also spent time at Asia IP, gaining regional insight into trade mark procedures and experiencing a new cultural and legal landscape first-hand.
Specialisms
Jessica’s background is rooted in anti-counterfeiting work, where she helped clients develop proactive IP strategies and strengthen their trade mark portfolios. Today, she supports clients through trade mark registration in the UK and internationally ensuring that the path to registration is as smooth as possible.
Qualifications
- Law degree – Anglia Ruskin University
- FLK 1 SQE completed
- Ongoing professional development in trade mark law and portfolio management
Why Stratagem?
Jessica values Stratagem’s collaborative culture and its commitment to client success. The firm’s focus on continuous learning and innovation mirrors her own career goals. Working alongside a knowledgeable and supportive team allows her to keep growing while helping clients protect what matters most to their business.
Beyond work
Jessica is multilingual - fluent in Mandarin, Cantonese, Malay and English. This helps her connect with people from a wide range of backgrounds, something she finds both rewarding and inspiring.
Get in Touch
If you're looking to protect your brand or strengthen your trade mark portfolio, Jessica is ready to help. She welcomes new connections and is always open to a conversation.
Tel: +44 (0)1223 550740
▼Scroll down for more
Grace Mok
Managing Attorney
Professional Background
Grace began her career in intellectual property while working in-house at the legal department of an R&D company within a large Japanese chemical group. This early exposure sparked a genuine interest in the world of IP and set the direction for her career.
She went on to train as a trade mark attorney, gaining experience across a wide range of clients and sectors. Over the years, Grace has built a strong reputation for her clear, strategic approach and her ability to guide clients through even the most complex aspects of trade mark law.
Specialisms
Grace supports clients at every stage of their trade mark journey – from brand development and registration through to enforcement and long-term portfolio management. Her approach is always shaped around the client’s commercial objectives, adapting as their business grows and evolves.
She has particular expertise in contentious matters, including oppositions and cancellations before registries and the courts. Her client base spans a variety of sectors, from everyday consumer goods to specialised medical products and services.
Qualifications
- Law degree and Legal Practice Course
- Postgraduate Certificate in Intellectual Property Law – Brunel University
- Postgraduate Certificate in Trade Mark Law and Practice – Queen Mary University of London
- Professional Certificate in Trade Mark Practice – Nottingham Trent University
- Higher Courts Litigation Certificate
Why Stratagem?
Stratagem offers the ideal balance of supportive teamwork and meaningful work. Grace values the opportunity to work with clients who are building something with purpose – and being part of a firm that helps protect and grow those ideas is what makes it all worthwhile.
Beyond work
Grace speaks fluent Cantonese and enjoys connecting with clients from diverse backgrounds.
Get in Touch
If you're looking to protect your brand and navigate the trade mark process with clarity and confidence, Grace is here to help.
Tel: +44 (0)1223 550740
▼Scroll down for more